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Lane 04 September 2026

TAA Marks Milestone with Signing of Joint Venture Agreement

August 11, 2026, marked a significant milestone for Toyota Auto Auction (TAA) as officers of Toyota Motor Philippines (TMP) and Toyota Tsusho Philippines Corporation (TTPh) officially signed the Joint Venture Agreement during a ceremonial event held at GT Tower in Makati City.


The agreement signifies a strengthened partnership and a shared commitment to advancing TAA's vision and long-term objectives. The ceremonial signing was led by key executives from both organizations, including TMP President Masando Hashimoto, TMP Vice Chairman and Treasurer David Go, TTPh President Koji Katsumoto, and TTPh General Manager Yoshihiro Goto.



Also in attendance were executives and representatives from TMP, TTPh, and TAA's major seller, Toyota Financial Services (TFS), who gathered to witness this important occasion and celebrate the collaboration between the two organizations.


During the event, Mr. Goto reflected on TAA's journey, describing it as a challenging yet rewarding one. He acknowledged the dedication and resilience of TAA's employees, whose commitment and ability to take on multiple roles contributed significantly to the company's success. He also expressed his gratitude for the unwavering support of TMP and TTPh, the trust extended by stakeholders, TFS and other sellers, and the continued loyalty of TAA's buyers and members.


Through the collective efforts of its partners and stakeholders, TAA achieved a remarkable distinction as the first Toyota Auto Auction company established outside Japan, demonstrating the strength of its business model and the confidence placed in its operations.

Looking ahead, TAA remains committed to pursuing innovative and technology-driven solutions that will further strengthen the Toyota ecosystem. By continuously improving its systems and implementing sustainable business initiatives, the company aims to generate long-term value for its customers, business partners, employees, and stakeholders.



The ceremonial signing of the Joint Venture Agreement not only celebrates TAA's accomplishments to date but also marks the beginning of a new chapter of growth, collaboration, and shared success for TMP, TTPh, and the entire TAA community.

 

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